Video series for MPOWER to educate prospective, current and past international students about financial planning. The objective of the content campaign was to increase awareness and drive mindful decisions while maintaining brand recall for MPOWER.
Led the production and planning for the series in partnership with our creative director, Harsh Hede.
A student testimonial campaign on social to drive trust and reliability as the core focus.
MPOWER Brand Videos
Produced 80+ videos for MPOWER brand awareness campaigns and advertising tests. Following trends and focusing on educating the audience. These videos were also pushed through other channels such as community, emails, and WhatsApp push.
Podcasts with a creator, study abroad mentor and career coach, Yudij. Varied guests for the podcasts, from employees, partners, international students, MPOWER beneficiaries to universities. We covered the entire space.
Thought Leadership
One of the most striking ways to distinguish your content from the regular is thought leadership.
I believe in leveraging leadership for content creation in an efficient manner which is why I led creation of 56 videos with leadership across all my experiences to document the real story behind the mission and the vision and share it with the audiences.
Women Who Dream
A lead generation campaign to educate more women about the study in USA space through mentorship and personalised support.
Sun King Solar Stories
Sun King solar products had their consumers in the Tier 2-Tier 3 regions with low or no electricity. Our consumers would live in the deepest pockets of the world and the solar stories series was built to highlight those stories without losing the authenticity. I personally led production for a few in Myanmar, India and Africa. This is one of the most eye opening projects I have worked on till date.
Employer Branding
I believe employees are the backbone of any organisation and by adding a content hat, they become a superpower for growth. With this mindset I have constantly built content through employee bytes with cross-functional team members leading end to end production and GTM.