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Batti Gul Sun King chaalu

Bollywood campaign with the movie Batti Gul Meter Chaalu with Shahid Kapoor and Shraddha Kapoor as the faces of the campaign.

Brand awareness campaign to drive adoption of Sun King solar products across Tier 3-Tier 4 regions of India.

Supported a 360 degree campaign from ATL, BTL activations to PR activities simultaneously. Drove an online UGC campaigns and meet and greet contests for Sun King distributors.

Celebrity Donation Drive

Actress Jacqueline Fernandez has recently partnered with Action Against Hunger Foundation to support the nutrition of villagers of Pathardi and Sakur villages in Maharashtra. The partnership of the actress helped 1,550 people giving them all the nutrition they need from 2020 – 2023.

YudiJ - Global Career Coach

Longest influencer partnership I have built and managed.

3 years and counting.

MPOWER Financing partnered with YudiJ in 2023 to push product adoption in India for the international student loan product. The mothly retainer model started with long form videos on YouTube and webinars per month. In addition to this, we also added almost all other platforms where Yudi had or was building his reach.

We delivered more than 200 videos as a part of this collaboration and drove more than $50M in loan application volume for MPOWER Financing over the period.

Study Abroad Creators

Onboarded 20+ creators globally to create content for MPOWER Financing from countries across Asia, Africa and LATAM. Used it as a model to drive revenue and growth for loan products offered by MPOWER in new and emerging markets globally.

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